Addison is a multi-disciplinary creative, with ideas and strategy that originate by thoroughly understanding how consumers think and make decisions in regards to brands, products and the arts. She utilizes insights to inspire, innovate and maintain relevancy with culture through creativity. She has worked to build strategy growth with businesses and organizations across industries by understanding complex societal structures and  behaviors of their consumers. With a background in both luxury and mainstream Retail and Consumer Insights, Addison is inspired to give a feel of authenticity to visually engage and connect with consumers. She loves problem solving to create selling experiences and products through the translation of images, art and design. Addison provides the consumer an experience beyond the visual art. Her confidence and commitment to her craft is an inspiration as she embraces her gifts in society to help cultivate design.